Independence, objectivity, and a focus on clients

Northfront Financial - investing today, shaping tomorrow.


Our story isn't about us, it's about our clients. Since the beginning, we've striven to be an independent firm, driven by objectivity and always focused on doing what's best for clients. We've evolved over the years to grow the services we can provide to clients, ensuring their needs and financial goals are met.


Our history began in July 1979, when founder Fred Hurdman started his financial services career as a life insurance agent with Empire Life.


In 1982, Fred became an Independent Agent, and then incorporated as Hurdman Insurance Services Inc. in 1983 (later changing it’s name to Hurdman & Associates Financial Solutions Inc.).

Fred became mutual fund licenced and began teaching the Successful Money Strategy Seminars in September 1994. In the late 90’s, mergers in the industry saw Hurdman & Associates transition from Fortune Financial to Dundee Wealth.

The turn of the millennium saw more client focused change – becoming fully securities licenced was an important move that provided better, broader service. We received portfolio manager status in 2011, joining Raymond James a year later.

The team grew throughout the 2000's, adding experience and expertise in a variety of fields. Staff include Certified Financial Planners (CFP), Chartered Financial Analysts (CFA), Chartered Investment Managers (CIM), and insurance specialists. 


In 2015, with new partners Jeff Ady, Karl Anvik, and Shamez Kassam leading the firm's evolution, we rebranded as Hurdman Wealth Management.


And today, following the values that allowed for our company's growth and success, Northfront Financial Inc. is a registered portfolio manager (PM), investment fund manager (IFM), and exempt market dealer (EMD) under the regulatory oversight of the Alberta Securities Commission. The firm is also registered in British Columbia, Ontario, and New Brunswick.


With a 40-year history, the Northfront Financial team works to meet the guiding principle of our founder, “to always do what’s best for clients.”


© 2021 by Northfront Financial Inc.